How to Crush It On YouTube and Make Money From It

We all use the internet in different ways. Whether you’re looking up recipes or streaming a movie to wind down after a long day, or using your online platforms to generate income, there’s something out there for everybody. On the business side, there’s so much talk about blogs, social media, podcasts…but what about videos? 

Video-sharing platforms are hugely popular online, and YouTube is right up at the top. Here at His & Her Money, we’re HUGE fans of YouTube as a platform for all types of entrepreneurs to grow your brand or business, so we’re excited to have an episode that’s all about it!

For this episode of the His & Her Money Show, we’ve got Joseph Hogue with us again for some fantastic motivation and advice. Joseph has loads of experience on his side when it comes to running a business, and now he’s a bonafide YouTube expert as well! In three years, Joseph has gained 300,000 subscribers on his YouTube channel, Let’s Talk Money! With Joseph Hogue, and he’s about to drop facts on the YouTube game, from how to get started to how to make it big!

But first, Joseph walks us through his own YouTube backstory. Once he realized there was potential to grow his brand through video, there was no turning back. Now YouTube is one of the biggest assets of his business. 

Throughout our conversation, Joseph breaks down starting a YouTube channel step-by-step and all the important factors to consider, from “niching down” and finding your audience, building your persona and growing your community, and even the science behind demographics, analytics, and the videos themselves.

Joseph knows ALL about it. He’s definitely your guy if you’ve ever thought about starting a YouTube channel for your personal brand or business. Joseph has even built a course dedicated to teaching everybody out there how to create and utilize their YouTube channels, and you can get started right here at hisandhermoney.com/crushyoutube!

What You Will Learn

  • How Joseph decided to start a YouTube channel
  • Some of Joseph’s tools of the trade, and the equipment you’ll need to get started
  • The basics of YouTube analytics
  • Various ways to promote and grow your YouTube channel
  • Joseph’s take on YouTube thumbnails
  • The importance of affiliates and ads

Resources Mentioned

Thanks For Listening!

Thanks for tuning in to us on The His & Her Money Show. If you’ve enjoyed this episode, please share it using the social media buttons at the bottom of the post.




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